Jeff Swystun

I write. I read. I repeat.

I consult and write for leading global brands. On the side, I attempt short fiction, long nonfiction, and now dabble with television concepts. My starchy bio follows:

Jeff's 20 years in global business strategy, branding and marketing led to the opening of Swystun Communications. Prior, he was Chief Communications Officer at DDB Worldwide leading branding & marketing and corporate communications. 

Previously at Interbrand, Jeff was Global Director of Marketing & Innovation. He chaired the strategy, brand valuation and awards committees. Jeff has held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse. 

A prolific speaker and writer, Jeff has appeared at over 115 conferences in over 25 countries. He edited The Brand Glossary; The Brand Marketers Report; Best Global Brands; People-First Design; Best Canadian Brands; Best Chinese Brands; author of many papers including Brand Consistency; Why We Share; Pricing Strategies & Branding; Catalysts for Branding; and Global Branding.

Jeff is quoted in the books Beyond Borders: Communication Modernity & History; Branding the Nation: The Global Business of National Identity; Business and Society: Ethics and Stakeholder Management; Strategy and the Fat Smoker; Why Mexicans Don't Drink Molson; The Nature of Marketing; Marketing Management in China; The Copywriter's Toolkit; Brand from the Inside; and The Visionary Package. Over 250 publications have quoted Jeff including The Wall Street Journal, Newsweek, Advertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, Rolling Stone, and Managing Intellectual Property.

CNBC, ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured Jeff. CNBC calls him a marketing maven. Nightly Business Report, USA Today and Business News Network say a branding guru. He is excited to have his book, Needs & Wants: A Popular History of Marketing, soon hit the market.