What is an Explainer Video and Why Every SaaS Business Needs One?

An explainer video is a short, engaging, and informative video that simplifies complex ideas or products using clear visuals and storytelling. For SaaS businesses, explainer videos are a powerful marketing tool to communicate how their software works, what problems it solves, and why it's valuable, all within a few minutes. They help capture attention quickly, improve user understanding, and boost conversion rates. Whether used on a website, landing page, or social media, explainer videos make it easier for potential customers to connect with your brand, remember your message, and take action.