Why SaaS Companies Should Integrate Embedded Analytics

Data analytics empowers SaaS companies by providing real-time insights that guide key business decisions, from product improvements to customer support. By integrating embedded analytics for SaaS, companies can enhance their product's value proposition and ensure users are equipped with the tools to make informed decisions. In this article, we will explore why SaaS companies should prioritize integrating embedded analytics into their platforms and how Helical Insight, an open-source solution, can support this transformation.