What are the Four Types of Data Analytics? Uses and Examples

Data. It's everywhere.
Every click, every purchase, every scroll - your business is swimming in it. But here's the kicker: data by itself is just noise. It only becomes powerful when you know how to read it.

And not all analytics are built the same.
Depending on the question you're asking - What happened? Why did it happen? What will happen next? What should I do? - you'll need a different lens.