What is the Balanced Scorecard & Why Does It Matter in 2025?

The Balanced Scorecard (BSC) is a strategic management framework designed to help organisations turn their vision and strategy into actionable, measurable results. By balancing four key perspectives-Financial, Customer, Internal Processes, and Learning & Growth-the BSC ensures leaders can track what truly drives performance, not just financial outcomes. This holistic approach was pioneered in 1992 by Dr. Robert Kaplan and Dr. David Norton and has since become a gold standard for connecting strategy with day-to-day operations.