5 Common CTR Mistakes to Avoid for High Click Through Rate

Click through rate (CTR) is a crucial metric in digital marketing that measures the percentage of users who click on a specific link or ad after being exposed to it. It is calculated by dividing the total number of clicks on a link by the total number of impressions, or views, it receives. A high CTR indicates that the ad or link is resonating with its target audience and driving engagement, while a low CTR may suggest that it is not effectively capturing interest or driving traffic.