World's largest literacy campaign with the help of Jack Black

TOTS (Turn On The Subtitles) and World Literacy Foundation, the world's largest literacy campaign, has announced the launch of its latest initiative, asking 40 million households in the UK and the US to turn on the subtitles to improve children's literacy.
The new campaign stars Hollywood legend Jack Black, who joins Stephen Fry, Sandi Toksvig, and Lenny Henry, as well as other leading academics and influencers.