TECHUNIVERSO

Social Media Optimization (SMO):
Definition: SMO involves optimizing your social media profiles and content to increase visibility and engagement organically.
Measurement:
1. Profile Completion: Ensure that your social media profiles are complete with accurate information and compelling visuals.
2. Engagement Metrics: Track likes, shares, comments, and clicks on your social media posts.
Improvement:
1. Optimize Profiles: Regularly update and optimize your social media profiles with relevant keywords and compelling content.
2. Content Quality: Create high-quality, shareable content that resonates with your audience.
Social Media Marketing (SMM):
Definition: SMM involves using paid advertising on social media platforms to promote products, services, or content.
Measurement:
1. Ad Impressions: Track the number of times your ads are displayed to users.
2. Click-Through Rate (CTR): Measure the percentage of people who clicked on your ad after seeing it.
Improvement:
1. Targeting Optimization: Refine your audience targeting to ensure your ads reach the most relevant users.
2. Compelling Ad Copy and Creative: Create engaging ad copy and visuals to capture the audience's attention.
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