Influencer Marketing: How it creates a win-win for all

Influencer Marketing: How it creates a win-win for all
Influencer marketing is not a new phenomenon. It existed as a brand endorsements and was limited only to celebrities and later to a few bloggers. The stats suggest - nearly 3.98 million of the world's population is on social media and it is projected to cross 4 million by 2025. As a result, influencer marketing naturally becomes a lucrative method for brands to capture their audience in their niche.