What is PPC and its Benefits and how it works?

PPC stands for Pay-Per-Click, which is a form of online advertising where advertisers pay a fee each time their ad is clicked.

It's a way to buy visits to your website rather than earning those visits organically through search engine optimization (SEO) efforts.

PPC advertising is commonly associated with search engines like Google, but it also extends to social media platforms and other websites where ads are displayed.