Description
The very first thing in the Gibbs model is the description that highlights what has happened, how it has happened? And why has it happened? So, AUDI Company came up with a new idea of launching a brand new car in the niche market, but for the first time they are coming up with the lease system so that people who want to buy the car on instalments would be able to purchase it. I explained to the Chief marketing that these models are and how they can influence the sale. It is done to target a new audience and this can lead to an increase in sales. As all the people cannot afford to buy a brand new car on cash at the moment in the UK. So, this can also help to increase the number of customers as well as sales ratio. So, as a marketing assistant.
Reflection on Launching a New Product Using Gibbs Model of Reflection
