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Ragnar is a somewhat famous travel vlogger on YT. He gets an offer to fly to the UK. Of course he doesn't hesitate to take it. When people get the news, a group of numerous young girls start to freak out over how awesome it would be if he made a video with Athelstan.
Ragnar googles him, and it turns out he is a somewhat famous (traditional) artist there. He doesn't make videos, he basically never shows himself on social media, he's only known for his art. And something catches his eye: a rather clumsy Norwegian caption under one of his Instagram posts.