Why Data Analytics?

The concept of 'big data' has been making headlines lately. And a rise in media attention has given us dozens of good reasons to study the importance of data analytics. The virtual world is swiftly replacing all that was bricks and mortar since the past couple of decades. If we want to succeed in the technology inspired horizons, we must study both trends and trendsetters. And when we are out to study the trendsetters, how can we ignore data analytics? Right from the renowned MNCs to the new establishments, everyone relies on data to deduce improved strategies.