What Exactly Is A PERSONAL BRAND? - Josh Madrid

When you start building your personal brand, the bigger you get you'll want to make sure you have a more solid brand, no matter what. You'll always have haters, you'll always have people talking shit on you and people might try to say negative things about you online. That's why if you have a strong personal brand, it doesn't matter what's online that's negative, because of the solid stuff, the positive stuff that's actually true stomps that out.