Each house in Westeros has its own words that were special to them. "Winter is Coming," were the House Stark words. "Growing stronger," were the ones for House Tyrell. "Ours is Fury," were the words for House Baratheon. "Hear me roar," were the ones of House Lannister. House Spyre had its own words, "from the ashes we rise." House Spyre had risen from the ashes of the Targaryen Conquest hundreds of years ago, they had survived Robert's Rebellion. Since the Targaryen Conquest, House Spyre had stayed out of Westeros politics in King's Landing. The phoenix had been dormant for so long that most people had forgotten the ending to the House Spyre words. "From the ashes we rise, ready to destroy our enemies." The phoenix had risen and was ready to destroy all of their enemies, starting with those who resided in King's Landing.