Why is your Demand Generation Not Working and what can you do?

Demand generation can be understood as a wider term that covers all activities targeting potential customers, which are aimed at making them aware of your brand and services. But it is not just that. It is more strategical than most of us understand it to be. It is backed by data and is designed carefully to target the audience that is more likely to respond to it. Demand generation can be tough sometimes, especially when you are doing everything you can and it is still not working.