What's in this?

"Are you in need of spectacular and unique writing prompts?" The TV blared as the house burned down around it. "Well, look no further than-" before the announcer could continue his speech, a large creature came barreling through the room, slammed into the tv, shattered the glass, and proceeded to break the last support beam, creating a giant hole in the middle of the author's writing process. That creature's name was Writer's Block.