Description
AMP or Accelerated Mobile Pages is popular among most publishing websites, especially among the media. AMP is an open-source project aimed at mobile websites allowing content to load instantly. This is an initiative started back in 2015 that has Google as a sponsor. But, it is not a program entirely owned by Google; it is also supported by Bing, Baidu, Twitter, Pinterest, and many other companies. But, what has Accelerated Mobile Pages got to do with your website, if yours is not a publishing or content oriented website? What AMP has to do with your digital marketing strategy? The answer is simple, providing a better online user experience can lead to more positive website metrics and revenue. We all know that fast-loading websites are better for the users. But what you may not be aware of is how speed can impact the bottom line. Google-sponsored research shows that AMP leads to an average of a 2X increase in time spent on page. The data also shows e-commerce sites experience an average 20 percent increase in sales conversions compared to non-AMP web pages. There is a very compelling reason to do AMP for SEO and digitally marketing. Not because it increases your rankings, but because you may get more click-through (more traffic) from the organic search results. Getting more traffic from organic search, after all, is the goal of SEO. In addition, you're likely to get more time on site and more conversions. Therefore, AMP is sure going to benefit your digital marketing strategies in 2019 and beyond.
Role of AMP in Digital Marketing
