Khushi Kumari Gupta is a small-town girl who is content with her life and happy finding the small joys life has to offer her. A chance encounter with a fashion mogul turns her life upside down leaving her to question her values, faith, and destiny. Business tycoon Arnav Singh Raizada doesn't like hearing the word no. When Khushi stands up to him, he forces her to become his mistress, knowing it will break her spirit. The proposal, that starts as a show of supremacy, unleashes a flurry of events that forces ASR to come to terms with what his life has been so far - a meaningless power quest. Will the experience bring about a change in him? Will he find the true meaning of love? And will Beauty once again fall in love with the Beast?