Chapter 1 Get Strategic (Excerpt)

Great brands impact sales and market share. From Brand X to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales teaches a five-step plan toward brand development and management.

The goal of the text is to create a "cult of personality" for your product or service through effective branding. Throughout the book are various exercises for both novices and professionals that will further your skills in designing, implementing and managing a brand identity. It's succinct and easy to read. After all, in today's time-strapped, multitasking world, who has time for a 400-page tome?