Using Larger Cash Incentives to Reduce Non-Response

Among Hard to Reach Targeted Demographic Subgroups: Do the Denomination and Number of Bills Make a Difference?

Abstract
This paper describes three major experimental tests that Company X undertook in 2001 through 2003 to investigate the effects of cash incentives on cooperation rates to the TV Ratings Diary Survey among low cooperating demographic subgroups, specifically, Black, Spanish-speaking, and under age 35 Age of Head households.