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Perdere lives in a world where names determine people's lives.

The Hudsons are a family of explorers, all named after famous explorers from the last century.

The Blues lead the cosmetics industry, and the youngest Blue is a model. Her name means beauty.

But Perdere is normal. His name isn't special enough. So when he learns about a program called Life Switch that gives normal people a chance to be special, he jumps at the chance to be a part of it. As the program gains popularity, a new feature is formed: switch bodies permanently. And he might be the first to try it.